About Us

Founded in June 2026, Wheelie Bad Decisions (WBD) was created to redefine how riders learn, practice, and experience wheelies. We provide a unique environment where riders of all skill levels can develop their abilities through structured training, hands-on instruction, and dedicated practice opportunities designed to promote growth, confidence, and control.

At WBD, we believe wheelies are more than just a stunt—they're a skill. Mastering that skill requires discipline, technique, and the right environment to learn safely. Our mission is to create experiences that are exciting, approachable, and supportive, allowing riders to challenge themselves while prioritizing safety, responsibility, and continuous improvement.

Built around a passion for motorcycles and rider development, WBD brings together a community of individuals who share a commitment to learning, progression, and having fun. Whether you're attempting your first wheelie or refining advanced techniques, our goal is to provide an unforgettable experience that inspires confidence both on and off the bike.

Our Motto

"We're the people your mom warned you about."

But we're also the people who believe in doing it the right way—with proper instruction, controlled environments, and a community that supports safe progression and responsible riding.

Christine

Bad Ass Boss

Christine is the fearless Leader of Wheelie Bad Decisions and the Bad Ass Boss responsible for turning questionable ideas into professionally managed adventures. With more than 15 years of experience riding sport bikes and dirt bikes, she knows that confidence, preparation, and a healthy respect for gravity are essential—both on a motorcycle and in business.

When she isn’t leading the team or plotting WBD’s next big move, Christine enjoys long walks on the beach. She hates the water, though, so those walks remain safely on the sand.

Jay

Bad Ass Boss’s Sidekick

Jay is the Operations dude of Wheelie Bad Decisions and the trusted sidekick who helps transform the Bad Ass Boss’s big ideas into organized, operational reality. He has been riding motorcycles for more than 45 years despite being only 40 years old. We’ve stopped questioning the math—he clearly began riding several years before he was born.

Jay loves the water but hates long walks on the beach, making him Christine’s perfect recreational opposite and operational counterpart. Together, they provide leadership, experience, and just enough bad decision-making to keep things interesting.

Mel

CMO, Workhorse, Cleanup Crew & Company Enforcer

Mel is the Chief Marketing Officer of Wheelie Bad Decisions, the team’s resident workhorse, designated cleanup crew, and unofficial company enforcer. Think of her as the Punisher—only prettier, better organized, and considerably more effective with a marketing plan. If you can do it, Mel can do it better. She’ll also finish faster, make it look good, and quietly correct the part you thought nobody noticed.

With more than 11 years of experience riding sport bikes and dirt bikes, Mel brings grit, creativity, and plenty of throttle to the WBD team. She keeps the brand polished, the crew moving, and the bad decisions looking surprisingly well planned.

Ren

CTO, Media Guy Extraordinaire & Resident Heartbreaker

Ren is the Chief Technology Officer of Wheelie Bad Decisions, our media guy extraordinaire, and a motorcycle enthusiast with more than five years of cruiser and dirt-bike experience. He’s also the heartbreaker of nearly everyone within reasonable proximity. Don’t let the rundown car fool you—the vehicle may be struggling, but Ren can still spout game with complete confidence.

Ren is our go-to source for comic relief, mainly because most of the jokes are about him. Still, effective is effective. Behind the entertainment, he handles the tech crap better than any entry-level associate has a right to, keeping WBD connected, creative, and only moderately confused by technology.

Koby

The KID, Surprise Guest & Islander in Disguise

Koby is officially the KID of the Bad Ass Boss and the Bad Ass Boss’s Sidekick, giving him a place at Wheelie Bad Decisions by birthright. He provides comic relief much like Ren—just red-haired and considerably paler. You’ll see him when you see him; his appearances are less “scheduled shift” and more “surprise guest star.”

Don’t mistake the casual attendance for casual experience—Koby has been riding dirt bikes for more than 15 years. Whenever he appears, he’s ready to help wherever and whenever he’s needed. And don’t let the red hair and fair skin fool you—he’s an islander! He just happens to be the version that requires a little more sunscreen.